The Baby Boomers – Raised in Prosperity
Ok Boomers, it’s your turn. Having grown up during a time of rising prosperity, the Baby Boomers value quality, service, and convenience. But this aging generation can be finicky when it comes to online shopping. Whether because of old-school preferences or a little impatience with technology, companies have to make the experience as seamless as possible to get the Baby Boomers on board with digital shopping trends.
In this episode, FIS Worldpay’s Pinar Alpay and Maria Prados join us to talk about why convenience and trust are essential to tap the unmatched spending power of this generation.
FIS Worldpay’s Pinar Alpay, senior vice president of global payment solutions, and Maria Prados, vice president of global retail and e-commerce, join us to talk about trends in how the Baby Boomers like to shop and pay:
- Why they still prefer traditional payment methods like credit cards
- How to build trust in the online shopping experience
- The rise of one-click checkout and its allure for Boomers
- How data and AI can be used to offer the personal attention and convenience they value