Mike Smart of Egress Solutions sits down with Wayne Cerullo's of B2P Partners to learn of his extensive experience in B2B SaaS marketing while promoting his book, B2P Partners. Wayne is a recognized thought leader in the industry, and his insights into product marketing are invaluable. Wayne's book, B2P Partners, outlines the shift from B2B to B2P (Business-to-People) marketing. This approach emphasizes the importance of building relationships with individual buyers, rather than simply selling to businesses. Throughout the episode, they discuss the essential components of product marketing and how they relate to B2B SaaS marketing. Wayne's experience and expertise make this a must-listen episode for anyone involved in product marketing or B2B SaaS. By the end of the episode, listeners will gain valuable insights into B2B SaaS marketing, the importance of relationship building in the B2P era, and the key strategies for effective product marketing. ----------- Guest: Wayne Cerullo | www.B2PPartners.com Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com