For Yasmeen Turayhi, diving into the topic of product marketing and B2B SaaS is a breeze given the fact that she has established an authority in these fields. Yasmeen has extensive experience in product marketing and B2B SaaS. She's known for collaborating with cross-functional teams to ensure the product meets the needs of enterprise customers. Mike Smart of Egress Solutions learns from Yasmeen the ins and outs along with what's changing. Target audiences, messaging, and marketing collateral that drives adoption- these are just some of the things that Mike Smart explores in the name of effective product marketing. With the rapidly-changing landscape of the SaaS industry, they discuss the importance of staying up-to-date on emerging trends and technologies to remain competitive. ----------- Guest: Yasmeen Turayhi Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com