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Adding Another Marketing Acronym: A.M.M.O.

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There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. * Audience * Message * Measurement * Objectives * (just not exactly in that order) "The Professor" Pritch Pritchard, APR breaks down the acronym pieces, why each is i…