We're on the road this week in Washington DC but, the show must go on! The is a prime example of how the key to modern business is adaptability. Like the saying goes "Adapt or Die". Business practices that have worked in the past don't necessarily work in 2019 (and beyond).
Changes in the economy, technology, consumer attention, competition, communication, etc.... have all created opportunities for success is your adaptable and open to change as needed. If your attitude is correct, you can find the right tools, techniques and strategies to take advantage of change, not be crushed by it.
Shout-outs to the reason we're in DC this week, our new clients The American Academy of Diplomacy (AAD). We're working with two AAD podcasts American Diplomat and The General and the Ambassador to reach a broader public in the American heartland while developing engaged audiences and a sustainable business model.
We recording this episode from The Wink Hotel, a great place to stay in DC. Thus, proving our adaptability and good taste in travel arrangements.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Our goal is to be educational, informative and (hopefully) entertaining.
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