A #NeoMarketing Podcast deep dive into this statement from The Golding Group CEO Kyle Golding "An idea is not a product, which is not a company, which is not a brand." What can we learn from this statement and how will this idea help your business or career? Listen to find out.  02:26 Don't wait for a revolutionary idea, get started 04:04 Your idea will change 07:39 Don't start with the product, but with the audience 09:30 Do what the audience wants, not what you want 11:00 A business has structure and profit 12:26 Don't try to be "the Uber of....." 13:20 Differentiation is the key 16:25 Always grow, or you are dying 19:12 Know your WHY Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict YouTube http://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-grou