When Is The Right Time For Crisis Communication?
Today, media moves at the speed of light. With 24-hour news cycles, the internet, social media and hundreds of electronic media outlets continually searching for news, your corporate communication needs to be on point and prepared.
When a crisis occurs involving your company, well-prepared professionals spring into action immediately with a predetermined plan. But, when major events (weather, crime, elections, world-changing events, etc.) happens like this week at the Notre Dame cathedral, how soon (or if at all) should your business address the news of the day? Do you post on social media, send official emails or update the website when big news events happen? Can you demonstrate good corporate citizenship without being self-serving or lacking authenticity?
Should your business "memorialize" public events? Let's discuss!
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Our goal is to be educational, informative and (hopefully) entertaining.
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