How to Capture Customer Attention on Amazon with Mike Begg [EP. 54]
When an ecommerce platform is packed with giants, how do the small businesses stand out?
Amazon is filled with copycat competition from players big and small. Between that and the limited options for creating a unique brand experience, it may seem like an impossible task to capture and retain customer attention.
Michael (Mike) Begg is the Co-Founder, CMO, and Chief Strategist of AMZ Advisers. As a former Amazon seller, Mike experienced first-hand the frustrations that come with maximizing brand awareness on a platform crammed with competition. Now, Mike helps ecommerce businesses develop Amazon-specific marketing strategies to dominate their category and bring in the maximum amount of revenue possible.
In this episode of The Opportunity Podcast, Mike shares his knowledge and experience for exploding your Amazon presence, making the most of each sale, and the techniques he uses within his own company to scale online sales of ecommerce brands selling through Amazon.