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Protecting your Ad Spend: The Good, the Bad, and the Ugly of Amazon PPC With Laura McCaul [EP. 60]

Episode notes

PPC can make or break FBA brands. Sometimes the line between investing in ad spend and wasting money is pretty thin. PPC is crucial to get your brand seen, but how do you do it in a way that helps, not hurts, your business? This is an area that PPC expert Laura McCaul specializes in. Laura is the co-founder of Sponsored P…