Protecting your Ad Spend: The Good, the Bad, and the Ugly of Amazon PPC With Laura McCaul [EP. 60]
PPC can make or break FBA brands. Sometimes the line between investing in ad spend and wasting money is pretty thin. PPC is crucial to get your brand seen, but how do you do it in a way that helps, not hurts, your business?
This is an area that PPC expert Laura McCaul specializes in. Laura is the co-founder of Sponsored Profit, an agency that helps businesses attract the attention of customers through personalized Amazon PPC strategies.
In this episode, Laura explains how Amazon advertising can be a “pay to play” environment and how easy it is for sellers to spend a fortune on PPC campaigns that don’t generate sufficient results.
This is why Laura helped create the Misspend Prevention Method, a strategy that helps sellers avoid a money pit by cutting down on wasted ad spend by up to 50%. Laura also explains why PPC is an investment, not a cost, and how Amazon advertising can be a significant driver of revenue when used correctly.
We go through how to start a new PPC campaign and scale it from scratch, as well as how to kick your existing campaigns up a notch to reach a much bigger audience. Laura also discusses some of the common mistakes that FBA sellers make when using PPC and highlights the importance of building a recognizable brand instead of focusing solely on keywords.